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Maker Onboarding & Asset Collection Guide

Contract signed! Now comes the fun part: getting your brand, craft story & product magic out of your head & into your shiny new digital storefront.

Download the PDFPDF, 4 pages

THE 14-DAY ASSET WINDOW: To hit your target launch date, we have a 14-day window to gather your assets. Don't worry, you don't have to write long corporate essays! Use our fun vision quiz & shared drive folder to drop things in as you go.

NEW TO SELLING ONLINE? NO PROBLEM. No domain name yet, no Stripe account, no idea where to start: that's completely normal & it's part of what you're paying for. If any of that isn't set up, I'll set it up with you during the build. You never have to arrive with a finished tech stack.

The 3-Step Onboarding Pipeline

  1. Take the Vision & Ambition Quiz

    Complete our interactive studio quiz. It feels like a personality quiz, but it collects your core brand vibe, mission statement, favorite shop colors & FAQ basics in under 15 minutes. See the quiz

  2. Unlock Your Shared Asset Locker

    Check your inbox for your personal Google Drive locker link. Drop your high-res photos, logo files & product spreadsheets into the labeled folders.

  3. Build & Demo Preview

    Once your assets are received, I jump into build mode! I build your storefront, publish it on fast, free hosting, connect Stripe so you can take real payments (free to set up; Stripe keeps its standard small fee per sale, nothing extra from us) & send you a private preview link to look over before anything goes live.

Your Shared Asset Locker

Your shared locker is pre-organized into 4 clean folders so nothing gets lost:

Folder 01: Brand & Logos

  • Primary Logo & Vector / PNG files (transparent background preferred)
  • Alternative marks, badges or brand illustrations
  • Color codes or mood board images (if you have them!)

Folder 02: Product Photography & Inventory

  • High-res hero photos of your products (well-lit, fair booth style or styled shots)
  • Completed product catalog sheet (Names, Prices, Quantities, Descriptions)
  • Variant lists (sizes, scents, materials, colors)

Folder 03: Story, Copy & FAQs

  • Completed Maker Brand & Ambition Quiz
  • About the Maker bio & high-res studio/booth photos
  • Storefront policy preferences (Returns, Shipping times, Customs)

Folder 04: Integrations & Connections

  • Domain name, if you already own one: that's it. I'll send simple DNS pointing instructions; there's no need to share your registrar login here or anywhere
  • Don't have a domain yet? Skip this; I'll register one for you as part of the build
  • For payments: no login needed here either. I'll send a secure Stripe connect invite separately once your build is underway (free to open; Stripe's standard per-sale fee applies once you're live). Selling in person too, at markets or pop-ups? Ask me about Square instead; it keeps in-person & online stock in sync
  • Social media links (Instagram, Pinterest, TikTok, Etsy store)

Onboarding Asset Checklist

1. Brand & Visual Identifiers

  • Primary Logo: High-res file (PNG, SVG or AI).
  • Brand Palette: Color HEX codes or 3–5 inspo photos.
  • Fonts & Aesthetics: Preferred font style (Retro, Minimal, Bohemian, Playful).
  • Booth & Maker Photos: 2–3 photos of you at your fair booth or studio space.

2. Story, Mission & FAQs

  • Completed Vision Quiz: Answers to your Brand Ambition Quiz.
  • The Maker Bio: Short story on why you started crafting (2–3 paragraphs).
  • Mission Statement: What makes your products special or unique?
  • Top FAQs: Shipping times, care instructions, materials & custom work info.

3. Product Catalog & Backend Matrix

  • Product Images: Labeled matching product names (e.g., candle_lavender.jpg).
  • Product Spreadsheet: Completed product setup CSV/sheet.
  • Inventory Counts: Starting physical stock for each item.
  • Payout Setup: Just your Stripe account connection; I'll send a secure invite link, no passwords needed here. Don't have Stripe yet? I'll open one with you.

Writer's Block Starters

DON'T STRESS OVER PERFECT WORDS: I clean up & polish your copy during the build! Jot down your rough thoughts in the PDF.

About Me / Maker Story Starter

"I started making [Product] back in [Year] because I wanted..."

Mission & Brand Vibe Starter

"Our shop creates [Products] for people who love [Vibe/Lifestyle]. We care deeply about..."

FAQ & Care Instructions Starter

"Orders ship within [X] days via [Carrier]. For care & custom requests..."